The Christmas ads are in full swing and there’s no avoiding that the holidays are just around the corner.

Hopefully, you’re planning some proper time off to celebrate, relax and recharge, but have you considered how to take a break from social media without ghosting your audience, losing followers or stalling the momentum you’ve built throughout the year?

Well, fear not! Because this blog shares tips on enjoying a digital detox over the holidays while keeping your social media presence alive and engaging.

Plan ahead

The first step to securing a Christmas social media break is to plan ahead.

Think about the best kind of content to share with your followers while you are away. 

Maybe you could use more branded images which will keep your business front of mind for your audience. Keep the captions shorter.

Avoid including calls to action which ask for DMs you’ll need to reply to, instead, ask readers to share their own tips or simply use phrases such as ‘Double tap if you agree’ or ‘Save for later’.

These kinds of actions will keep things ticking along nicely while you’re away.

And there’s no need to reinvent the wheel – use your insights to look at what worked last Christmas then tweak and repeat! 

Batch create content 

Once you know what content you want to share during your break, batch-create it.

Set aside an afternoon to get it all done so that you can tick it off your pre-holiday to-do list.


If you don’t already use a scheduler, now is a great time to start. I personally use Metricool or Later for all of my clients, but other great options depending on your budget include Publer, Agorapulse or Loomly.

Facebook and Instagram also have a free in-built scheduler which you can access via Meta Business Suite.

Tell people things will be quieter

Don’t be afraid to let your community know that things might be a bit quieter for a week or two.

Chances are they’ll be delighted that you’re able to take a break!

If you’re open with people in advance and let them know they may have to wait a little longer than normal for a reply, they’ll appreciate your honesty.

Set up auto-replies for DMs

Did you know that you can set up automated replies to messages on some of the social media platforms?

Facebook and Instagram let you do this via Meta Business Suite. Go to your Inbox then click on Automated Responses in the top right-hand corner.

You can also set an Away message if you have the premium version of LinkedIn.

Let people know when you’ll get back to them and share a link to your website if you have one.

Get help

If you’re worried about your accounts going cold over Christmas, I can help.

Whether you need a Content Brainstorming Power Hour where you’ll come away with at least 16 social media post ideas OR bespoke content created for you and ready to schedule, I’ve got you covered!

Get in touch with me today at [email protected] so you can put your feet up this Christmas.