Social Media Made Simple for Therapists
A social media strategy, content calendar and content plan are three important tools for therapists looking to effectively reach and engage their ideal clients on social media. Although the terms are often used interchangeably, each one actually serves a different purpose and plays a distinct role in the content creation process. In this article, we’ll […]
Social media burnout is a real and growing problem in the business world. With so much pressure to be constantly connected and present on various social media platforms, it’s no wonder that many therapists are starting to feel burnt out and overwhelmed. In this article, we’ll take a look at some of the signs of […]
Writing a strategy for your social media activity can feel a little overwhelming, especially if you haven’t done it before. But having a strategy in place is essential if you want to streamline your processes, save time and be purposeful about the content you’re posting online. A lot of therapy business owners make the mistake […]
Have you ever heard people talking about social media strategies and thought they were just for big companies? Well actually, that’s not the case. A social media strategy can help businesses of all sizes to be more purposeful about their social content and achieve their social goals. Think of it like this. If you’d just […]
Are you finding the social media side of your business overwhelming? Maybe dealing with busy platforms is eating into your valuable time, or perhaps you don’t have a social presence yet and are feeling overwhelmed at the thought of getting started. Either way, a social media manager can help you. While bigger businesses tend to […]
You’ll have heard the term ‘engagement’ bandied around a lot in the world of social media, but have you ever stopped to think about what it really means and why you should do it? (And can you even do it ethically as a therapist?!) To most people, social media engagement means just two things – […]
A strong social media presence is a great way to build your brand and find potential clients. But how can you balance ‘showing up’ with professional ethical frameworks and local privacy laws? Over the past few years, there has been a steady increase in so-called ‘social media therapists’ like SitWithWhit and TherapyJeff. But that name […]
I asked my network of social media managers what they think business owners need in place before working with a social media manager, and there were 10 things that came up again and again. Here are 8 essential and 2 nice-to-have things therapists need before outsourcing their social media management. Disclosure: Some of the links […]
Social media is constantly changing and I know it can be hard to keep up. As a professional social media manager, it’s my job to keep on top of those changes so that I can support practices like yours. Over time, I’ve noticed the same questions crop up time and time again – which is […]
As a therapist, you have the incredible task of differentiating your services and meeting people where they’re at – and with over 1 billion monthly active users, chances are, they’re on Instagram. The past couple of years have seen a massive uptick in social media users discussing mental health, and more and more Instagram content […]
