As we’re gearing up for the festive season and looking forward to some well-deserved downtime, let’s not forget about our social media. A little prep now can make a huge difference in how we kickstart the New Year.
So, grab a cuppa, and let’s walk through some easy, effective steps to get your socials ready for a fabulous 2024!
A Stroll Down Memory Lane:
First things first, let’s take a quick look back at your social media journey over the past year.
- Which posts sparked the most engagement?
- What topics resonated with your audience?
This isn’t just a trip down memory lane – it’s a goldmine of insights for planning your future content. You’ll be surprised at how much you can learn from what’s already been shared.
Setting Intentions for 2024:
What do you want to achieve in the New Year?
Whether it’s driving more engagement, growing your follower base, or positioning yourself as a thought leader in the therapy space, setting clear, achievable goals now will give you a focused direction for your social media activities.
Based on your review and goals, decide on some key themes or topics (aka Content Pillars or Content Buckets) you want to focus on.
Perhaps it’s self-care strategies, busting therapy myths, or sharing insights into managing anxiety – having these themes in place makes content creation more streamlined and purposeful.
Get Ahead with Scheduling:
One of the best ways to enjoy your holiday without worrying about your socials is to schedule posts for early January in advance.
Tools like Metricool can be lifesavers here, ensuring your presence stays active, even while you’re putting your feet up!
The New Year is a great time for a fresh start, and that includes your social media profiles.
Maybe you’ve gained new qualifications, launched a new service, or just want to update your profile photo. A refreshed profile starts the year off on the right foot and makes a great impression on potential new followers.
Crafting a Welcome Post:
Consider preparing a warm, welcoming post for the New Year.
This could be a reflective message, a note of gratitude to your followers, or an exciting announcement about what’s coming up in 2024. It’s a great way to re-engage your audience after the holiday season.
Transparency is key.
Let your audience know about your holiday break with a simple post. This keeps everyone informed and adds a personal touch to your digital presence.
Automated Messages for Peace of Mind:
If you’re planning to fully unplug over the holidays (which I highly recommend!), setting up automated responses is a must. This way, anyone reaching out knows when to expect a reply and that they haven’t been overlooked.
Reflect and Recharge:
Lastly, but most importantly, take this time to reflect on your own journey and enjoy some rest.
Your wellbeing is so important, and a rested therapist is a more effective therapist. Use this break to recharge your batteries so you can start the New Year fresh and full of energy.
Implementing these steps will not only give you peace of mind over the holiday season but also ensure that you start 2024 with your best foot forward on social media. (Remember, a little preparation goes a really long way!)
Want help getting more strategic or consistent with your socials in 2024? Email me at [email protected] and let’s chat about how I can help you.
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