5 Ways To Market Your Private Practice for Free
This article shows you 5 ways to to market your private practice for free, because sometimes marketing can feel like a minefield.
“Where do I even start?” and “How much is this all going to cost?”
There’s no need to panic.
Although marketing your private practice for free can be time consuming it can also be one of the best ways to build trust and credibility.
Find and engage with your ideal client
If you don’t already have a clear idea of who your ideal client is I highly recommend checking out How To Identify Your Ideal Private Practice Client. Make sure to do this before you start investing time (or money) into marketing your therapy business.
Find out where your ideal clients hang out and go there. If your niche is hypnobirthing for first-time mums you might join pregnancy related Facebook groups.
Once you’re there, engage!
There’s no need for any awkward sales-type pitches of yourself or your business. Join in with the conversations, add value, be yourself, and be consistently visible.
Blog To Your Target Audience
Blogging is a fantastic way to provide information and value to your target audience.
Interesting and engaging content – done properly – can help your business rank higher on search engines, generate shares and engagement, and build your credibility.
Try to blog regularly, keeping your target audience’s pain points, interests and demographics in mind. Use the opportunity to speak directly to them, and maintain a consistent tone as much as possible.
And don’t forget to re-purpose your blog content on your social media channels to extract the very best value from the time you spent creating it!
Did you know…?
Longer blog articles (2000+ words) are best for SEO but short and sweet (400+ words) are great for generating social media shares.
Write Articles and Guest Posts for Other Sites
Writing articles for external websites and publications can be a great way drive additional traffic to your website and social media channels.
Do you have a particular cause or topic you feel passionately about?
Perhaps there are misconceptions about your specialism or a general lack of information about your niche out there?
If there’s something you feel confident writing about then jump on any chances and you will be generating quality back-links to your website.
Engage With Other Relevant Businesses and Therapists
There’s going to be other businesses out there that have the same, or similar, ideal client and target audience as you.
Be sure to engage with businesses that might be able to help promote yours or otherwise increase your visibility. Reciprocation is key here.
Do the members of your local weight loss group know you offer weight loss hypnotherapy? Don’t be afraid to put yourself out there.
Building and maintaining a network of other therapists can help with more than just professional support and information. Next time one of your network needs to signpost someone to a more relevant therapist you could find yourself easily securing a new client.
Be Interviewed for Radio and Podcasts
There are lots of people and businesses out there looking for extra content for their listeners.
What podcast is your ideal client listening to at the moment? Contact the podcast and pitch your passion! Let them know you think their audience would really benefit from what you have to offer as a guest on their show.
The free marketing ideas you pick up and run with will be up to your preferences and strengths. Pick one or two that interest you most (or that you think you’ll have the most time for) and build from there.
It’s natural to want instant results but marketing your private practice therapy for free is all about consistently showing up and putting in the effort.
You will reap the rewards of all your hard work!
So there you have it, 5 Ways to Market your Private Practice for free.
As always, I’d love to know what you think in the comments below and don’t forget to connect with me on LinkedIn.
Are there any amazing free marketing ideas you think I’ve missed?
Do you need help pitching yourself for a podcast? Maybe you’ve got your content down but are struggling to find or create eye catching graphics for your latest blog post.
Get in touch for straightforward and affordable help from Koala VA.
Samantha is a Virtual Assistant and owner of Koala VA. Koala VA provides tailored and affordable virtual assistance and business support packages to private practice counsellors and therapists in the UK. Services include: Social Media Support, Website Maintenance, Diary Management and General Admin.