Feeling a bit lost when it comes to LinkedIn? Not sure what, or when, you should be posting, or whether you should bother with it at all?! 

If this sounds like you then you’re going to want to keep reading because in this article I’m sharing all the latest insights on what’s working for therapists on LinkedIn this year. 

Is LinkedIn a Good Platform for You?

If you’re aiming to connect with professionals, then LinkedIn is where you need to be! 

It can be a great place for therapists if your ideal client is a professional actively seeking growth and development because chances are high that they’re on LinkedIn. It’s not just a place to showcase your therapeutic skills; it’s where you position your services right in front of those who are looking for exactly what you offer.

And beyond just client connections, LinkedIn serves as a brilliant networking hub. It’s an excellent platform for building relationships with other therapists and mental health professionals. Whether you’re looking for referrals or exciting opportunities like guest speaking or training opportunities, LinkedIn (done well) can open doors you didn’t even know existed.

The Metricool LinkedIn Study 2024

Metricool recently conducted a comprehensive study involving over 41,000 professional accounts and 1.5 million LinkedIn posts. Their insights are so helpful for understanding what content strategies are resonating on the platform.

By the way, if you’re looking for a good scheduler I use Metricool for my own and my clients’ scheduling, and it’s a game-changer! (Quick disclaimer: If you sign up through my link, I might get a small commission at no extra cost to you.)

So, What’s Working for Therapists on LinkedIn at the Moment?

For therapists with smaller or newer LinkedIn accounts (think 0-10k followers), certain content types are proving particularly effective:

Carousel Posts

Carousel posts, or PDF documents that users can click or swipe through, are currently the most engaging content type on LinkedIn for therapists. They allow for a more extended engagement with your audience by presenting information in bite-sized chunks, avoiding overwhelming your followers with a wall of text.

Short Videos

While video content tends to receive lower overall engagement, videos around 13-15 seconds perform best and offer a unique way to convey your message quickly and effectively.

Despite their lower engagement rate, videos are invaluable for personal branding, providing social proof, generating comments and building relationships.

Which Content to Focus on Based on Your Goals

  • For overall total engagement, carousel posts are unbeatable, boasting an average engagement rate of 32.02%.
  • To generate clicks, focus on carousel and image posts.
  • Looking to generate shares? Carousel and text-only posts should be your go-to.
  • For comments, carousel, image, and video posts are most effective.
  • And for likes, carousels and images lead the way.

How Many Hashtags to Use on LinkedIn

The data is very clear on this one: using 1-3 hashtags gives the best overall results.

What’s the Best Time to Post on LinkedIn?

Posting at 10 am, regardless of your time zone, appears to be the optimal time.

What are the Best Days to Post on LinkedIn?

Wednesday, Thursday, and Friday emerge as the best days for engagement on LinkedIn.

Note: All these date/time benchmarks are a great starting point but it’s still important to tailor your strategy based on your unique audience insights.

Need help figuring out how best to use LinkedIn for your practice? Book an Empower Hour with me for social media clarity and confidence in just 60 minutes.