Are you tired of constantly feeling like you need to create new content for all your social media platforms?

What if I told you that you could create one long-form, ‘hero’ piece of content and turn it into 18 or more smaller pieces? 

That’s the magic of content repurposing!

By strategically reusing and adapting your content across different mediums, you can save time, reach a wider audience, and maximise the value of your ‘hero’ content.

What is ‘Hero’ Content? 🦸‍♂️

Your ‘hero’ content is the foundation of your content repurposing strategy.

It’s a long-form, in-depth piece that provides significant value to your audience.

This could be:

  • A detailed blog post
  • A long-form YouTube video
  • An in-depth podcast episode

The key is to choose a topic that your audience is interested in and to cover it comprehensively.

How to Repurpose Your ‘Hero’ Content 🎭

Once you have your ‘hero’ content, the repurposing fun begins! Here’s how you can turn that one piece into 18 or more smaller pieces of content:

  1. Podcast Episode  – If your ‘hero’ content is a blog post or YouTube video, consider turning it into a podcast episode. You can dive deeper into the topic or provide additional examples and anecdotes.
  2. YouTube Video  – If your ‘hero’ content is a blog post or podcast episode, create a video version for YouTube. This could be a talking-head video, a screen recording, or even an animated explainer video.
  3. Newsletter  – Use your ‘hero’ content as the basis for your next email newsletter. Summarise the key points, add some exclusive insights, and encourage your subscribers to check out the full piece.
  4. Instagram Reels  – Create 3 short, engaging Reels that each focus on one key takeaway from your ‘hero’ content. Use eye-catching visuals, on-screen text, and trending audio to maximize views.
  5. Instagram Carousels  – Create 2 informative carousel posts that dive deeper into specific aspects of your ‘hero’ content. Use a mix of images, text, and graphics to make them visually appealing.
  6. LinkedIn Posts – Repurpose your ‘hero’ content into 5 LinkedIn posts. Share key insights, ask thought-provoking questions, and encourage discussion among your professional network.
  7. Facebook Posts  – Adapt your ‘hero’ content into 5 Facebook posts. Use a mix of text, images, and videos to appeal to the Facebook algorithm and encourage engagement.
  8. Tweets and Threads – Break your ‘hero’ content down into bite-sized insights and share them on Twitter or Threads. This is a great way to provide value and start conversations with your followers.
  9. Pinterest Pins  – Create eye-catching pins that link back to your ‘hero’ content. Use high-quality images, compelling titles, and keyword-rich descriptions to attract clicks.

Tips for Effective Content Repurposing 💡

As you repurpose your ‘hero’ content, keep these tips in mind:

  • Tailor your content to each platform’s unique style and audience
  • Use a mix of formats (text, images, video) to keep things interesting
  • Always provide value and keep your audience’s needs in mind
  • Use calls-to-action to drive traffic back to your ‘hero’ content
  • Batch your content creation to save time and stay organised

By following this content repurposing strategy, you can turn one ‘hero’ piece into a month’s worth of content for all your social media platforms.

This means less time spent creating content from scratch, and more time spent engaging with your audience and growing your business. 

So go ahead and create that epic ‘hero’ content – your social media channels are waiting! 🎉

Need a little help repurposing your content? Check out The Content Pack!