If you’ve ever sat down to write a post and suddenly found yourself deep-cleaning your kitchen instead… this is for you.

Feeling stuck with your content doesn’t mean you’re not good at it. And it definitely doesn’t mean you’ve run out of ideas. More often than not, it just means your brain’s overstimulated, you’re trying to say too much at once, or you’ve momentarily lost touch with the person you’re trying to speak to.

This quick check-in is here to help.

It’s short, simple, and designed to bring you back to clarity so your next post doesn’t feel like such a slog. Grab a notebook or open a fresh doc, and walk yourself through these four questions.

You only need five minutes.

1. Who am I talking to?

Before you write a single word, pause and ask yourself:

Who am I hoping sees this?

Picture one of your favourite clients or someone you’d love to work with. Think about where they are right now, what’s on their mind, and what they might be feeling as they scroll.

Give your message a direction. Speaking to one person is what makes it resonate with many.

Prompt:
This post is for someone who…

2. What are they struggling with today?

Not last year. Not in theory. Today.

Are they feeling overwhelmed, disconnected, unsure about a decision, or stuck in comparison mode?

You don’t have to fix everything in one post. You just have to speak to something that feels real for them right now.

Prompt:
They’re probably thinking, feeling, or worrying about…

3. What’s one small thing I can share to help?

It could be a gentle reminder, a helpful reframe, a question to reflect on, or a practical tip.

Think: what would you say to a client if they brought this into session?

Your content doesn’t have to be revolutionary. Just grounded, useful, and human.

Prompt:
One thing I’d want them to know is…

4. What do I want them to do next?

This doesn’t have to be a sales push. It could be as simple as encouraging them to pause and reflect, save your post, reply to your email, or click a link to read more.

Get clear on your intention before you write because that clarity will shape your call to action.

Prompt:
This post is meant to…

That’s your clarity check-in.

When you walk through these four questions, you give yourself a direction and purpose. And from there, writing the actual post becomes much easier.

Save this somewhere handy and come back to it when you’re feeling foggy, frozen, or unsure what to say.

Because sometimes the best content isn’t the most polished or perfect – it’s the most clear.