Wondering how to stand out from the crowd as a therapist on social media? With so many mental health professionals in the online space, you might be feeling overwhelmed by the idea of trying to carve out your own space online to be seen and heard. But with the right strategies and techniques, you can set yourself apart and build a strong social media presence that helps you reach and attract potential clients.

In this blog, I share some of the most effective ways to stand out as a therapist on social media.

Identify Your Niche

One of the most critical steps to standing out on social media as a therapist is identifying your niche or focus. By focusing on a specific area of mental health or a particular demographic, you can differentiate yourself from other therapists who share more generic content.

Think about your expertise, your passions, and the clients you most enjoy working with. Are you an expert in anxiety and stress management? Do you specialise in working with couples or families? Are you passionate about LGBTQ+ issues and supporting the community? Once you identify your niche or main focus, you can tailor your social media content to address the specific needs and concerns of your ideal client.

Create a Consistent Brand

Creating a consistent brand across all your social media platforms is crucial for building a strong online presence because you want potential clients to recognise you and your content wherever they find you online. 

Your brand should reflect your unique personality, values, and expertise. Be sure to include your logo or social media handle(s), colour scheme, tone of voice, and the types of content you create. 

For example, if you specialise in anxiety and stress management, you could create a series of Instagram posts with tips and strategies for managing stress. 

Use Video Content

Video content is one of the most engaging types of content on social media. It allows you to share your message in a more personal and authentic way, which can help build trust and connection with your audience.

Consider creating short videos that address your ideal clients’ pain points or share your tips and strategies for helping them navigate certain problems. You can also share interviews with other professionals, or behind-the-scenes glimpses into your life as a therapist.

Engage With Your Followers

Engaging with your followers is essential for building a strong social media presence. Respond to comments and direct messages, ask your followers questions, and encourage them to share their thoughts and experiences.

Engagement helps build trust and loyalty with your followers and can lead to more referrals and new clients. There’s no secret social media algorithm to relationship building, so see social media as a way to really connect with your target audience.

Share Your Story

Sharing your personal story and experiences can be a powerful way to connect with your audience and differentiate yourself from other therapists. Be open and honest about your own mental health journey and how you became a therapist.

Your story can inspire and motivate others and help them feel more comfortable seeking help for their own mental health concerns. It can also help you stand out as a unique and authentic voice in the mental health community.

Collaborate With Other Professionals

Collaborating with other mental health professionals on social media can help you reach new audiences and build credibility. Consider reaching out to other therapists or other mental health professionals to collaborate on content or share each other’s posts.

Provide Value to Your Followers

Finally, one of the most important ways to stand out as a therapist on social media is by providing value to your followers. Create content that educates, inspires, and makes them feel empowered. 

Share your expertise and insights on mental health topics, offer tips and strategies for managing mental health concerns, and provide resources and tools for your followers to improve their mental health.


Standing out as a therapist on social media requires a combination of strategies and techniques. By identifying your niche, creating a consistent brand, using video content, engaging with your followers, sharing your story, collaborating with other professionals, and providing value, you can set yourself apart and build a strong social media presence.

Focus on showing up as your authentic self, and with time and effort, you can establish yourself as a trusted and respected voice in the mental health community, attract the clients you want, and make a positive impact on people’s lives. 

And remember: Being successful and standing out on social media as a therapist isn’t all about going viral or becoming a famous “social media therapist”. While it’s great to have a large following and a high engagement rate, the ultimate goal is to show up for your potential clients in a way that helps them get the support they need.

So, go ahead and implement these strategies, and don’t forget to have fun while doing it!

Need some help identifying your niche/focus or the types of content to share on social media? Book a Power Hour with me.