Are you struggling to figure out how to best use social media to grow your practice and connect with more clients? You’re definitely not alone! Planning a month’s worth of engaging content can feel overwhelming, but it doesn’t have to be.

Here’s a little secret – the key to effective social media content is using what’s called ‘content pillars’ (aka ‘content buckets’). These are the core topics that align with your brand, expertise, and the needs of your ideal clients. By focusing on these content pillars, you’ll be able to create posts that resonate with your target audience easily.

But wait, what exactly are content pillars? 

They’re the foundation of your content strategy, the big ideas that tie everything together. By building your social media content around these topics, you’ll create a cohesive and compelling message that speaks directly to your ideal client. Plus, by using this approach, you won’t have to constantly brainstorm new ideas for posts from scratch!

So, are you ready to start planning a month’s worth of social media posts that really capture your ideal clients’ attention? Keep reading to learn how you can use content pillars to make it happen!

What are content pillars?

Content pillars can be a game-changer for building your social media presence and connecting with clients. 

If you’re not already familiar, it’s all about creating content that revolves around a few central themes, or ‘content pillars’. These pillars give you a roadmap for the kind of information you want to share with your audience while helping you create consistent, quality posts about the topics you want to be known for.

Here’s an example – if your expertise is in couples counselling, your content pillars could include communication skills, connection and intimacy, and adult attachment. Each post would fit neatly into one of these categories and offer your followers valuable insight across a range of topics that interest them.

One of the best things about content pillars is that they allow you to use your time and energy more efficiently when crafting social media messages. Instead of having to come up with new ideas every day, you can keep coming back to those same core themes and explore different variations within them. This saves you both energy and brainpower! By strategically choosing the types of posts that really resonate with your target audience, you can craft compelling stories that create a meaningful connection with your followers.

Why content pillars are important for therapists on social media

Taking your practice to social media can be super exciting, but let’s be real – it’s also a little overwhelming! If you’ve tried just randomly posting about therapy topics and aren’t seeing the results you want, don’t worry – there’s a better way. Enter: content pillars!

Think of content pillars as the secret sauce that helps you create engaging, consistent content that really resonates with your target audience. By carefully choosing which types of posts work best with your followers, you can craft compelling stories that build trust and make an impactful connection with your clients. Plus, content pillars provide a framework for ensuring all your posts align with the same central themes, establishing consistency in both message frequency and quality control.

But that’s not all – content pillars also save you time and energy by giving you a roadmap for developing ideas months in advance. This means you can focus on tailoring your messages to each individual platform and diversifying your approach using visuals like photos, graphics, and videos. It’s like having a map to guide you through the ever-changing landscape of social media marketing – and trust me, it’s worth its weight in gold!

Keep reading to learn how you can start building your own and creating content that truly stands out in a crowded digital world. Your therapeutic journey on social media is about to get a whole lot more rewarding!

Creating a content pillar strategy for therapists

Developing a content strategy for therapists isn’t as complicated as it may first seem. It all starts with creating content pillars that speak to your target audience and focus on topics related to what your ideal audience wants and needs. Identifying these topics should be the foundation of any good content pillar strategy since they serve as the building blocks for developing month-long social media posts.

Content Pillar Exercise

  1. Start by brainstorming a list of topics related to therapy and mental health that you want to be known for. These could be things like self-care tips, coping strategies, or common mental health disorders.
  2. Once you have your list, choose three or four topics that you feel most passionate about or that align with your area of expertise. These will serve as your content pillars.
  3. For each content pillar, jot down a few subtopics or themes that fall under that umbrella. For example, if your content pillar is “coping strategies,” your subtopics could include mindfulness techniques, grounding exercises, and healthy ways to deal with stress.

By following these simple steps, you’ll have a solid foundation for your content strategy, complete with clearly defined content pillars and subtopics that align with your expertise and interests. This will help you create content that resonates with your target audience, builds trust with your clients, and establishes you as a go-to source for all things related to therapy and mental health. So, what are you waiting for? Give this exercise a try and start creating content that truly stands out!

Plan a month of social media posts using content pillars

Now that you have a content pillar strategy in place, it’s time to start planning and creating your social media posts for the next month!

Step 1: Pick 3 topics (or subtopics) you’d like to focus on in the next month 

(e.g. boundaries, confidence and self-care)

Step 2: Brainstorm 3 tips or pieces of advice you could share for each topic

That’s 9 post ideas

Step 3: List 3 common myths, misconceptions or unexpected truths about each topic

(e.g. self-care isn’t just bubble baths and hot chocolate)

That’s 18 post ideas

Step 4: List 3 client, personal, or business ideas relating to those topics

(e.g. share a story about how you became more confident)

That’s 27 post ideas

Repeat steps 1-4 every month and you’ll have up to 27 social media posts planned for the month ahead! 


Social media content is one of the most powerful tools for connecting with your audience and building trust with potential clients. With a well-crafted content pillar strategy, therapists can create engaging posts that are tailored to specific platforms while also conveying meaningful advice or information about mental health issues. According to studies, 95% of users on social media have interacted with some type of health content in the past month – making it an excellent way to reach out and connect with people who may be struggling with similar problems.

Using the content pillars outlined above as a guide, therapists can easily craft their own unique set of social media posts without having to constantly brainstorm new ideas. By focusing on creating messages that empathise with readers, build trust between therapist and client, and offer valuable insight into therapeutic methods, practitioners can help spread awareness around mental health topics while simultaneously driving engagement from followers.

In today’s digital age, crafting effective social media content is essential for any therapist looking to grow their practice. Through thoughtful planning and creative execution, therapists can use these strategies to establish themselves as experts in their field – all while helping more people get the care they need!

Frequently Asked Questions

How Do I Know Which Social Media Platforms Are Best For My Therapy Business?

Choosing the right social media platforms for your therapy business is critical. After all, your target audience needs to be able to find you on their preferred platform in order to connect with your services. That’s why it pays to invest time into researching which platforms will work best for your therapy business.

There are several factors that should play into determining which social media platforms are suitable for a therapy business. The first factor is the type of content you plan on sharing—some platforms may allow more visual or written posts than others. Your target demographic is also important; if they prefer one platform over another, then it would make sense to focus your efforts there as well. Additionally, consider how much engagement and interaction each platform allows; this can greatly influence how effective your messages are at getting through to potential clients.

I highly recommend starting with 1 or 2 social media platforms first so you don’t stretch yourself too thin trying to be everywhere at once!

Whatever choices you decide upon, remember that finding success on social media involves investing time and money wisely – when done correctly, it can be an invaluable asset in promoting your therapy business and its offerings.

What Should I Do If I Run Out Of Ideas For Content Pillars?

When it comes to creating content pillars for social media posts, running out of ideas can be a common issue. But there are plenty of ways you can get creative and find new content opportunities that fit your therapy business goals. One of the best methods is through mindfulness activities such as guided meditations or journaling exercises that tie into your overall theme. This type of content provides an engaging way to connect with your customers while also providing valuable insight about their personal needs.

Content curation is another great option if you’re looking for fresh topics related to your field. By researching industry-related articles from other professionals in the space, you can gain interesting perspectives on how people approach various aspects of therapy. Additionally, this approach allows you to give credit where credit’s due by linking back to original sources and acknowledging the work they’ve done in furthering dialogue around mental health topics.

Finally, don’t forget the power of social proof when brainstorming ideas for content pillars! Incorporating testimonials (from clients, workshop or course attendees, or other professionals) into your content helps create connections between yourself and potential clients who may benefit from your services.

By combining these strategies together, you’ll have no problem coming up with enough ideas to fill out a month’s worth of social media posts—all while staying true to your mission as a therapist!

How Often Should I Post On Social Media?

Have you ever asked yourself how often should I post on social media? Posting frequency can be a critical aspect of your content pillars for creating successful posts. It’s important to understand the best practices around posting frequency so that you can maximise the impact of each piece of content and maintain an engaging presence on your chosen platform.

When it comes to social media frequency, there is no one-size-fits-all solution – what works for someone else may not work for you. Consider these 5 steps when deciding on a post frequency:

  1. Analyse the type of content you’re creating
  2. Understand which platforms are most active at certain times during the day or week
  3. Determine who your target audience is and their preferences
  4. Track metrics such as engagement numbers over time
  5. Experiment with different approaches until you find what works best!

Posting consistently in accordance with these steps will help build trust with followers, keep them coming back, and create a stronger relationship between your brand and its audience. Remember, when it comes to finding success through social media, consistency is key – experiment with different frequencies to find out what resonates best with your audience and gives them an emotional connection to your brand.

What Are Some Tips for Increasing Engagement On Social Media?

Engaging your audience on social media can be a tricky task, but it doesn’t have to be. With some simple tips and tricks, you can create an engaging online presence that will draw in the right kind of attention. Here are some tips for increasing engagement with your audience on social media: 

  1. Always keep your content fresh and informative. Your followers expect new posts regularly, so make sure you’re delivering interesting topics related to your content pillars. Additionally, use visuals whenever possible; images or videos help break up text-heavy posts and add visual interest to capture viewers’ attention.
  2. Allowing users to comment or interact with your post is a great way to increase engagement. This could mean asking a question at the end of each post or creating polls for people to vote on–anything that encourages interaction between you and those who follow you strengthens relationships and increases brand loyalty over time. It’s also important not just to listen when someone comments on one of your posts but also respond accordingly! People love feeling heard and appreciated by their favourite brands/influencers.
  3. Experiment with different types of media like stories or live streams if they fit within your content pillars as well. They offer unique ways for people to engage with you directly since these forms of media tend to feel more casual than traditional posts do–plus they often show up higher in user feeds compared to regular posts, giving them more visibility among followers.

How Can I Measure The Success Of My Social Media Posts?

It’s no surprise that social media analytics can be a great tool for measuring the success of your posts. Recent studies have shown that 67% of businesses use post performance to measure their success on social media platforms. Knowing how well you are doing is key to finding out if your content resonates with your audience and drives them to action.

When it comes to understanding post performance, there are several metrics you should pay attention to such as engagement rates and reach. Engagement rate helps you understand how many people interacted with your post or account – this includes likes, comments, shares and clicks. Reach tells you the number of users who were exposed to your post in one way or another. This allows you to track how far-reaching each piece of content was when compared to others.

Analysing these metrics will help give you an idea of what works best for your brand and allow you to make data-driven decisions about what type of content keeps your audience engaged. Crafting messages specifically tailored for different audiences can go a long way towards driving more user interactions and increasing overall engagement levels – something all marketers strive for!

Want to *finally* get on top of your content planning process? Then you’ll love my Content Planning Work for therapists! Over the course of a few hours, you’ll have your content pillars sorted and 90 days of social media posts planned and ready to go. Enter your details to be the first to hear when doors open!