Social Media Tips

Everything you need to know about the US TikTok ban and how to prepare for it as a private practice therapist.

Creating engaging and high-quality Reels can be a powerful way to reach new therapy clients, showcase your expertise, and build your personal brand. But many therapists struggle with the technical and creative aspects of producing Reels that resonate with their target audience.  In this article, we’ll explore some common challenges therapists face when creating talking-head […]

If you’re reading this, I know you might be feeling a bit icky about the idea of promoting your services on social media. Trust me, I get it. The fear of coming across as “salesy,” “sleazy,” or “manipulative” is real, and it can hold you back from reaching the people who truly need your help. […]

As a therapist, you might feel tempted to create content that appeals to everyone. After all, you want to help as many people as possible, right? But here’s the harsh truth: trying to be everything to everyone on social media is actually hurting your practice more than it’s helping. The Problem with Broad Appeal When […]

I’ll cut straight to the chase: the best social media plan is the one you can realistically maintain, even if it looks different than what the ‘influencers’ or ‘gurus’ say you should be doing. In this article, we’ll explore how to create a plan for social media that honours your capacity, leverages your strengths, and […]

As a therapist, you know the importance of connecting with your ideal clients and establishing yourself as an expert in your niche. But did you know that one of the most effective ways to achieve this is by creating long-form content? Long-form content allows you to dive deep into topics that matter to your audience, […]

As a therapist, you’re used to having deep, meaningful conversations with your clients. But when it comes to social media, it can be tough to know what to say!  You want to write captions that are authentic, engaging, and encourage potential clients to take the next step with you. But let’s be real – copywriting […]

As a private practice therapist, you know the importance of connecting with your audience on social media. Instagram Reels are a fantastic way to engage with your followers and attract new clients. But what if you’re not comfortable showing your face on camera? Don’t worry!  There are plenty of creative Reel ideas that allow you […]