Social Media Tips

Learn how IG repost works, how to use it, and how to make your content more repostable to reach more of the right people without creating from scratch.

Starting 10 July 2025, Instagram posts from public professional accounts can show up in Google search. Here’s what this update means for therapists and how to use it to boost your reach and visibility.

Wondering if you should offer discovery calls as a therapist? Here are 3 compelling reasons they help you attract more aligned clients through social media.

Struggling to promote your therapy practice online without feeling pushy? Discover 5 authentic, easy ways to sell your therapy services on social media – no cringe required.

Social media is such a powerful tool for therapists. But with great visibility comes great responsibility. And that’s where a social media disclaimer comes in.

Therapists often walk a fine line when it comes to showing up online. You want to build trust. You want your content to feel real and resonate with the people you’re here to help. But you also want to respect your own boundaries, your clients’ privacy, and your professional role. It’s easy to feel torn […]

Let’s be honest: putting yourself out there on social media isn’t always easy, especially when someone disagrees with what you’ve shared. You might be talking about something that feels important, thoughtful, or even helpful… and then boom. A comment rolls in that makes your stomach drop. Maybe it’s a fellow professional who questions your approach. […]

Almost every therapist with a private practice has felt the “summer slump” at some point. Maybe you’re reading this with one eye on the calendar and the other on a client list that’s suddenly looking a little… sparse. If you’re already dreading the seasonal slowdown or, equally, looking forward to a well-earned break but worried […]

Let’s talk about content pillars – those trusty “buckets” you’ve probably heard about if you’ve spent any time trying to plan your social media as a therapist. Once hailed as the holy grail of content strategy, content pillars were meant to help you organise what you talk about online so that you weren’t staring at […]