Social Media Made Simple for Therapists
The other day, I was at the dentist for a routine check-up, lying back in the chair, trying to pretend I wasn’t internally panicking about my flossing habits. As my dentist inspected my teeth, they started calling out numbers to the dental nurse. “Zero, zero, zero, zero, zero, zero…” I wasn’t nodding along in understanding—mostly […]
If your follower count isn’t moving, your first instinct might be to post more. But you probably don’t need to! People don’t just hit ‘Follow’ just because of one great post. They follow because your profile instantly tells them you’re relevant to them. If that message isn’t clear, they’ll move on. The good news is […]
Ever spent way too long crafting an Instagram post, hit “publish,” and then… nothing? A handful of likes (mostly from other therapists), no real engagement, and definitely no enquiries from potential clients. If that sounds familiar, you’re not alone. So many therapists struggle with social media because they focus on what to say, without thinking […]
Marketing your private practice can feel overwhelming. You’ve tried posting consistently, experimenting with trends, and following every formula you’ve come across—but nothing seems to stick. If you’ve ever thought, “Why is this so hard?” you’re not alone. It’s (probably) not your effort that’s the issue. It’s your focus. The Real Problem: Lack of Clarity Most […]
You didn’t start your practice to feel stuck in survival mode. You started it because you wanted something bigger – a practice that gives you purpose, freedom, and the chance to make a real difference in people’s lives. But let’s be honest: when you’re working with clients who don’t feel aligned, that vision can feel […]
You started your practice to make a difference, to help people, to create a life that felt purposeful. But somewhere along the way, it started to feel heavy. Maybe you’ve noticed it creeping in – those clients who don’t quite align with your approach, the ones who leave you feeling drained after every session. Or […]
Everything you need to know about the US TikTok ban and how to prepare for it as a private practice therapist.
Creating engaging and high-quality Reels can be a powerful way to reach new therapy clients, showcase your expertise, and build your personal brand. But many therapists struggle with the technical and creative aspects of producing Reels that resonate with their target audience. In this article, we’ll explore some common challenges therapists face when creating talking-head […]
If you’re reading this, I know you might be feeling a bit icky about the idea of promoting your services on social media. Trust me, I get it. The fear of coming across as “salesy,” “sleazy,” or “manipulative” is real, and it can hold you back from reaching the people who truly need your help. […]
As a therapist, you might feel tempted to create content that appeals to everyone. After all, you want to help as many people as possible, right? But here’s the harsh truth: trying to be everything to everyone on social media is actually hurting your practice more than it’s helping. The Problem with Broad Appeal When […]
