The 5 reasons all therapists need a social media disclaimer
Social media is such a powerful tool for therapists. But with great visibility comes great responsibility. And that’s where a social media disclaimer comes in.
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A Therapist’s Guide to Showing Up Online Without Feeling Exposed or Crossing Boundaries
Therapists often walk a fine line when it comes to showing up online. You want to build trust. You want your content to feel real and resonate with the people you’re here to help. But you also want to respect your own boundaries, your clients’ privacy, and your professional role. It’s easy to feel torn […]
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When people disagree with you on social media: How therapists can stay grounded and keep showing up
Let’s be honest: putting yourself out there on social media isn’t always easy, especially when someone disagrees with what you’ve shared. You might be talking about something that feels important, thoughtful, or even helpful… and then boom. A comment rolls in that makes your stomach drop. Maybe it’s a fellow professional who questions your approach. […]
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How to Avoid the Summer Slump as a Therapist: Your Guide to Staying Energised and Visible
Almost every therapist with a private practice has felt the “summer slump” at some point. Maybe you’re reading this with one eye on the calendar and the other on a client list that’s suddenly looking a little… sparse. If you’re already dreading the seasonal slowdown or, equally, looking forward to a well-earned break but worried […]
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How Therapists Can Use LinkedIn to Attract Their Dream Clients in 2025
Let’s talk LinkedIn. I know, it hasn’t always been the first platform therapists think of when it comes to marketing. But 2025 is shaping up to be a turning point. And if you’re a therapist who’s serious about growing a meaningful, aligned practice (without spending your life on Instagram), LinkedIn might just be your secret […]
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Are Content Pillars Dead? No, But This Way of Thinking About Them Is
Let’s talk about content pillars – those trusty “buckets” you’ve probably heard about if you’ve spent any time trying to plan your social media as a therapist. Once hailed as the holy grail of content strategy, content pillars were meant to help you organise what you talk about online so that you weren’t staring at […]
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Only getting 200 views on Instagram? Here’s how Trial Reels can help you reach more of your dream clients
If you’ve been posting Reels consistently but feel like they’re going nowhere, you’re not alone. Maybe you’re getting 200-300 views, tops, and it’s mostly from the same small group of followers. Maybe you’ve put time and effort into making Reels that speak directly to your dream clients, but the reach just isn’t there. It’s frustrating, […]
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The Marketing Mistake Therapists Don’t Even Realise They’re Making (And How It’s Costing Them Clients)
The other day, I was at the dentist for a routine check-up, lying back in the chair, trying to pretend I wasn’t internally panicking about my flossing habits. As my dentist inspected my teeth, they started calling out numbers to the dental nurse. “Zero, zero, zero, zero, zero, zero…” I wasn’t nodding along in understanding—mostly […]
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3 Quick Fixes to Get More Followers on Social Media (Without Posting More)
If your follower count isn’t moving, your first instinct might be to post more. But you probably don’t need to! People don’t just hit ‘Follow’ just because of one great post. They follow because your profile instantly tells them you’re relevant to them. If that message isn’t clear, they’ll move on. The good news is […]
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Therapists: This Is Why Your Content Isn’t Working (And How to Fix It)
Ever spent way too long crafting an Instagram post, hit “publish,” and then… nothing? A handful of likes (mostly from other therapists), no real engagement, and definitely no enquiries from potential clients. If that sounds familiar, you’re not alone. So many therapists struggle with social media because they focus on what to say, without thinking […]