Have you ever stared at your Instagram feed and thought, “How on earth am I supposed to squeeze my whole self into this?” 

As therapists, you’re not just one thing. You’re layered. You’re passionate about your work but also about yoga, or social justice, or baking, or writing, or photography, or [insert whatever lights you up here]. And because you care deeply about being authentic, it can feel like social media has to reflect every single side of you, equally and all at once.

But it doesn’t

Your social media presence doesn’t have to be a 1:1 mirror of your entire life. It’s not a scrapbook. It’s not a CV. And it’s definitely not required to showcase every version of you in equal measure to be authentic.

What it does need to be is clear, intentional, and aligned with your business goals, and that’s where so many multipassionate therapists get tripped up.

The Myth of “All of Me”

Authenticity doesn’t mean radical transparency. It doesn’t mean you need to bring your whole inner world to Instagram and let your audience sift through it.

Authenticity in marketing is about choosing what to share with intention. It’s about being real within the boundaries you set. And boundaries, as you already know, aren’t about withholding; they’re about safety, clarity, and sustainability.

So yes, you might be a therapist, speaker, coach, podcast guest, parent, crafter, gardener, and cat-lover. That doesn’t mean you need to juggle all of those roles equally in your content.

Think of Your Content Like a Meal

Here’s a metaphor that might help:

Your core content (the foundation of what you talk about online) is the main dish. It’s what fills people up. It’s what you want to be known for and what you want to attract clients with.

Your other passions are the seasonings. They add flavour. They make the dish uniquely yours. But no one comes to a meal to eat a plate of oregano.

If therapy is the heart of your work, then that’s the meal. If yoga brings you peace and grounds your process, maybe that’s the sprinkle of seasoning you share now and then. If you love knitting, you don’t have to post tutorials, but you might casually mention the jumper you’re working on while talking about patience and growth.

Why This Matters for Multipassionate Therapists

If you’re running a thriving practice, you already know your time and energy are limited. You don’t need content creation to become another drain.

Trying to give equal airtime to six different passions will:

  • Dilute your message (clients won’t know what you actually do).
  • Slow you down (because you’re constantly switching focus).
  • Keep you stuck in perfectionism (waiting until you can showcase “all of me” before you post).

Instead, clarity is your best friend. Clarity about who you want to reach, what you want to be known for, and how you want your audience to feel when they land on your page.

Your audience doesn’t need the full encyclopaedia of “you.” They need the version of you that helps them see you as the right therapist for them.

So, What Do You Share?

Here’s a simple framework to get you unstuck:

  1. Choose Your Base (the main dish)
    • This is your professional core. Your therapy work, your niche, your ideal clients’ struggles and hopes.
    • This is what most of your content should be grounded in.

  2. Pick Your Seasonings
    • These are your “human” touches. Hobbies, passions, quirks, behind-the-scenes glimpses.
    • Sprinkle them in when they feel natural, but don’t feel obligated to give them equal weight.

  3. Align It with Purpose
    • Ask: Does this post build connection? Does it help my ideal client feel seen? Does it invite them to take the next step?
    • If it’s just “stuff” you’re throwing up to show another side of you, pause. It’s better to be intentional than to overshare.

An Example in Practice

Say you’re a therapist who loves yoga. You don’t have to build a yoga influencer brand unless that’s what you want. You can keep your core content about therapy, while occasionally weaving yoga in like this:

  • Share a reflection that came to you in child’s pose.
  • Use a photo of you on the mat instead of a stock photo.
  • Talk about balance in therapy using the metaphor of balance in a pose.

Notice what you’re doing here: you’re not teaching yoga. You’re not building a yoga audience. You’re simply letting yoga season your therapist content in a way that feels authentic.

The Beauty of Choice

You get to choose.

You get to choose what’s front and centre. You get to choose what stays private. You get to choose which of your passions get airtime and which remain personal joys.

And that choice doesn’t make you inauthentic. It makes you intentional. It helps your clients understand you faster. It makes your content clearer and your business stronger.

Your social media presence doesn’t have to be the container for the entirety of you. It just needs to hold the parts that connect with the clients you want to reach.

Final Thoughts

Being multipassionate is a gift. It makes you deep, relatable, and endlessly interesting. But when it comes to social media, remember: clarity beats quantity every time.

You don’t have to show all six passions equally. You don’t have to prove the depth of your humanity in every post. You just need to decide what’s at the core… and then season to taste.

Your clients don’t need all of you. They need the version of you that helps them trust, connect, and feel safe. And you get to decide how much or how little of your other passions you bring to the table.