Are you thinking about running Facebook ads, but keep putting it off?

Maybe you haven’t got the time to add another task to your bottomless to-do list, or perhaps you took one look at Facebook Business Manager and broke out in a cold sweat.

Well here’s the good news. When it comes to running Facebook Ads for your therapy business you don’t have to go it alone.

Hiring a professional not only takes away the stress of doing it yourself, but it also gives you the peace of mind that your ads are being expertly run and will get you the best possible results. 

Here are my top five reasons to outsource your ads:

#1. An experienced ads manager will work to a strategy

Running ads on Facebook isn’t as simple as picking a picture and writing the words. There’s a lot of background work to be done first. 

If you’ve run ads before, a professional ads manager will look at the data to see what went well and where improvements can be made. They’ll also audit your website and landing pages to make sure they load quickly and are set up to convert.

They’ll look at your business goals, your ideal customer, the lifetime customer value and, of course, they’ll talk to you about your budget.

Once they’ve done all of that, they’ll create a bespoke strategy which they’ll constantly test and tweak to ensure you’re getting the best results.

 

#2. They’ll find your ideal customers

There are seemingly endless targeting options when you’re setting up Facebook and Instagram ads and, to be honest, it can be a bit overwhelming. 

This is, however, a vital part of the process, because it doesn’t matter how good your products or services are, if your ads are shown to the wrong people, they’re never going to buy from you.

An ads manager will understand how to create the perfect audience for your business. They’ll create audiences of people who already know who you are and audiences of people who don’t. They’ll then craft perfect messaging that speaks directly to them.

But that’s not all. Through clever targeting, they’ll also bring back lost customers. How? By creating audiences of people who, for example, visited your landing page but didn’t sign up, or people who added items to their cart but didn’t check out.

 

#3. You can stop worrying about Facebook ads

This is a biggie. There’s nothing worse than lying awake at night worrying your ads aren’t performing as well as they could because you’ve got something wrong.

A professional ads manager takes away all that stress. In fact, you’ll be able to nod off at night knowing your ads are bringing in leads and sales around the clock.

 

#4. Your budget will go further

Testing plays a huge role in the success of Facebook and Instagram ads, and it’s a skill that takes patience and critical thinking.

Your ads manager will test a variety of different images, videos, headlines, copy and calls to action and will test them by audience too.

This means your ads reach more of the people who are most likely to buy from you in the fastest and most cost-effective way.

Knowing what to test for, and how to spot opportunities to scale is the kind of knowledge that only comes with experience.

 

#5. Protect your ad account

Facebook’s number one priority is to provide its users with an enjoyable experience while they’re on the platform. This means they don’t want them to be bombarded with inappropriate ads. 

Of course, I’m not saying that’s something you’d produce, but in order to protect its audience, Facebook has strict guidelines and restrictions in place. This can make it tricky for even the most well-meaning ads to get approved!

For example, did you know that your ad can’t contain statements that assume the audience suffers from depression? 

Hiring an ads manager who knows their way around the T&Cs will save you a lot of time and frustration.

 

Reasons to love Facebook ads:

 

The targeting is amazing

The beauty of Facebook ads is that they let you get really specific about who your ads are shown to. Even with the recent privacy update Apple put in place during its iOS14 rollout, there’s still plenty of scope to get seen by your perfect people.

You can start and stop them at any time

If you have a wobble because things aren’t going your way, the beauty of Facebook ads is that you can stop them at any time. You don’t have to put your whole budget behind an ad and hope for the best. You can test and tweak, or increase and decrease your spend as necessary.

They put you in front of your audience in the comfort of their own home  

Unlike Google ads, where a prospective customer has to go looking for a product or service, Facebook shows yours to a carefully selected audience of people while they’re chilling on the sofa. So you’ll connect with people who haven’t even begun to think about you yet.