5 Ways a Virtual Assistant (VA) Can Help Your Private Practice
For many counsellors and therapists, having their own private practice is the dream. Your own business with hours and clients to suit you.
The reality, though, is that there are so many facets to running a business you might not have considered before taking the plunge or aren’t/weren’t prepared for as you grow your business. You have to be the bookkeeper, the salesperson, the admin assistant and the social media manager in addition to being your top-quality therapist self.
All those extra business tasks can add a lot of work hours onto your day and week, so it’s likely at some point you’ll feel the need to outsource things that will allow you to focus on what you love most – helping clients!
What Can You Outsource to a VA?
The term ‘VA’ (virtual assistant) can be a very broad one. Within the profession, there are people with a whole host of different skills, specialisms and experience; This means you can outsource a whole raft of tasks, from ‘admin’ to event management.
Here, I’ve selected a few commonly requested services to provide a little detail on.
Without further ado, here are…
5 Ways a VA Can Help Your Private Practice
Social Media Management
Whether you find yourself spending too much, or too little, time on social media, a VA can help.
Social Media is a fantastic way to keep your private practice visible online and market your business but boy can it be time consuming. It’s a time management black hole if you find yourself procrastinating or with writer’s block, and that’s just LinkedIn. Ever find yourself struggling to juggle multiple accounts? Maybe you’re too busy to post when your ideal clients are most likely to be looking. Perhaps you just need a social media detox while you’re on holiday.
If you task a virtual assistant with managing your social media they can make sure your accounts are always up to date and active, repurpose content, and save you from the social media content block headache.
Graphics & Imagery Creation
Content is king and you need some great imagery and graphics to go with that content!
With the likes of Canva, creating imagery for your marketing material and social media has never been easier. But what about when you just don’t have time? No time to learn and/or no time to churn out those images. Or are you just not just not that creative? Do you find yourself staring at a blank screen waiting for inspiration to strike?
Make way for the VA.
With a virtual assistant on your side you can go about handling what you do best while they provide you with kick-ass imagery for your:
- Marketing Material
- Instagram and other Social Media
Perhaps your brand is in need of a little refresh?
Some VAs will even be able to create a new logo for you, or create a branding kit within Canva to make your life that little bit easier.
Diary & Availability Management
Most of us struggle with managing our time occasionally but as a private practice counsellor you need to make sure your availability is always up to date.
Keeping your diaries up to date can ensure you don’t turn potential clients away and don’t miss out on new client bookings.
If you ever struggling to find time in the day/week to update your availability across multiple platforms (WriteUpp, Nuffield andTimeWith, to name a few) then a virtual assistant will be a great asset to your business. Let them keep your availability up to date so you can focus on your client hours.
Do you have a side project in addition to your private practice? Often find your schedules colliding? Getting stressed out about fitting everything in?
Task your new VA with time blocking your master calendar so you never need to wonder when you’re free or rely on Post It notes to remind you when that meeting is again.
Your website is the window into your business and should speak to your ideal client.
If you need content updated on a regular basis, or someone to create ad-hoc and SEO-friendly web copy, a virtual assistant can probably help!
Whether you’re using Wix or WordPress, SquareSpace or Weebly, you’ll be able to find someone to keep it ticking over without needing to approach a web development company or struggle on alone.
Bookkeeping seems to be the most disliked business tasks among private practice counsellors and therapists.
Do you find it boring? Confusing? Do you find working with numbers stressful?
You really aren’t alone.
Do you find yourself procrastinating and leaving everything to the last possible minute?
You’re not alone there either.
From basic bookkeeping to credit control and help with self-assessments, there are VAs and virtual assistant agencies that specialise in bookkeeping support for private practices. So if you hate keeping on top of your invoices, bills and expenses, let a virtual assistant who knows his or her stuff handle it for you.
So there you have it: 5 Ways a Virtual Assistant (VA) Can Help Your Private Practice
What have you – or would you – like to outsource?
Let me know in the comments below.
If you need help with social media, diary and availability management, graphic and imagery creation, website maintenance, or bookkeeping:
We’ve Got This.
Samantha is a Virtual Assistant and owner of Koala VA. Koala VA provides tailored and affordable virtual assistance and business support packages to private practice counsellors and therapists in the UK. Services include: Social Media Support, Website Maintenance, Diary Management and General Admin.